D2C fulfilment, closer to demand

Deliver Faster.
Keep Your Customers.

Your customers shouldn't have to wait 7–9 days for an order just because your inventory is sitting far away. Logistra helps D2C brands place their best-selling products closer to customers—so you can deliver faster without significantly increasing delivery cost.

For D2C brands · faster delivery · healthier unit economics

OPERATION / 01IN MOTION
LOGISTRA / FLOWLIVE
01INBOUNDRECEIVING
02INVENTORYSTORED
03OUTBOUNDDISPATCH
SKUA-01
SKUB-14
SKUC-08
YOUR INVENTORY↘
RECEIVE → STORE → SHIP01—06
The delivery gap01 / 05
For the D2C operator

Your product can be great. Your delivery experience can still lose the customer.

When an order travels around 2,000 km to reach Eastern India, delivery can take 7–9 days. That distance shows up in the customer experience—and in the economics of every shipment.

Your customer doesn't care where your warehouse is. They care when their order arrives.
01

Slow delivery

Customers increasingly expect fast, predictable delivery. A long wait creates doubt after the checkout click.

02

Higher shipping cost

Long-distance fulfilment can increase the cost of each individual shipment as every order travels farther.

03

Lost customers

Customers may switch brands because of the delivery experience—not because your product is not good enough.

You shouldn't have to choose between fast delivery and healthy unit economics.

The Logistra model02 / 05
The Logistra model

Move inventory closer to your customers.

Logistra partners with D2C brands to store their fast-moving and best-selling products in locations closer to demand. You forward the order. We handle what happens next.

No need to build your own distributed fulfilment network.

01

Order received

Your customer places an order through your storefront or sales channel.

02

Order forwarded to Logistra

The order is sent to Logistra and enters the fulfilment workflow.

03

We fulfil the order

We handle storage, picking, packing and dispatch from closer-to-demand inventory.

04

Customer gets it faster

A shorter shipping distance means a faster, more predictable delivery experience.

The outcomeFaster delivery. Better customer experience. Approximately the same delivery cost per order.
A smarter way to fulfil regional orders03 / 09
A smarter way to fulfil regional orders

Your own brand. Shared infrastructure. Less operational burden.

Expanding into a new region does not have to mean building and operating another warehouse. Logistra helps growing brands position selected products closer to customers in Eastern India through a shared fulfilment model. Instead of establishing a separate fulfilment operation, brands can use shared facilities and operational resources to support regional order fulfilment.

From receiving and storage to picking, packing, dispatch, and returns, Logistra manages the agreed operational workflow while your business continues to focus on building its brand.

Avoid the immediate need to build a dedicated regional fulfilment operation.

Position selected fast-selling products closer to regional customers.

Use an organised workflow for inventory, orders, dispatch, and returns.

Evaluate regional expansion without automatically committing to a standalone warehouse.

Shared infrastructure does not mean shared inventory. Each brand’s stock, SKUs, and orders remain identified and controlled within the agreed operating model.

Explore Shared Fulfilment
The full picture04 / 09
How it works

A shorter distance. A controlled operation.

Once your inventory is positioned closer to demand, Logistra runs the physical and digital workflow behind each order—from receiving and storage to pick, pack, dispatch and returns.

01Receive
02Store
03Pick
04Pack
05Ship
06Return
The business case05 / 09
The business case

See the Difference: From Long-Distance Shipping to Faster Delivery

A theoretical, illustrative example of what can change when your best-selling inventory is positioned closer to your customers.

Illustrative example

Position the right inventory closer to the demand you already have. Keep the benefit where it matters: in the customer experience and the contribution margin.

BEFORE LOGISTRALONG-DISTANCE FULFILMENT
SIMPLIFIED REGIONAL VIEWMULTI-REGION
RajasthanGujaratMaharashtraKarnatakaKeralaTamil NaduLucknowBiharJharkhandKolkata
Inventory

Gujarat · Kerala · Maharashtra · Tamil Nadu · Karnataka · Rajasthan

Customer locations

Bihar · Jharkhand · Kolkata · Lucknow

~1,500–2,500+ kmShipping distance
7–9 daysTypical delivery
~₹100–₹130Illustrative shipping cost / order

A customer places an order. The product travels thousands of kilometres before reaching them.

Longer transit → slower delivery → higher delivery friction
  • —Inventory far from customers
  • —7–9 day delivery on long-distance lanes
  • —Longer shipping distance
  • —Higher cost per shipment
  • —More delivery-related customer friction
WITH LOGISTRACLOSER TO DEMAND
SIMPLIFIED REGIONAL VIEWCLOSER TO DEMAND
LogistraLucknowBiharJharkhandKolkataEASTERN INDIADEMAND
Inventory

Logistra / Eastern India

Customer locations

Bihar · Jharkhand · Kolkata · Eastern India demand

~200–700 kmShipping distance
2–4 daysIllustrative delivery
~₹95–₹125Illustrative shipping cost / order

The same order is fulfilled from inventory positioned closer to the customer.

Shorter distance → faster delivery → better customer experience
  • Best-selling inventory closer to demand
  • Significantly faster delivery
  • Shorter shipping distance
  • Approximately the same delivery cost
  • Better customer experience
The shiftMove inventory closer to demand.

Faster delivery. Without a major increase in delivery cost.

Theoretical impact

Illustrative example only. Actual delivery timelines and shipping costs vary by product, weight, destination, carrier, and order mix.

7–9 days↓2–4 daysIllustrative delivery
~2,000 km↓~200–700 kmIllustrative distance
~₹100–₹130 / order↓~₹95–₹125 / orderIllustrative shipping cost
01

Faster delivery

Give customers a significantly better delivery experience.

02

Better unit economics

Reduce long-distance fulfilment without relying on expensive expedited shipping.

03

Lower delivery friction

Fewer delays, fewer “Where is my order?” moments, and fewer customers waiting a week or more.

04

No need to build another warehouse

Logistra provides the local fulfilment layer while you continue focusing on your brand and growth.

A better delivery story

Your customer doesn't care where your warehouse is.
They care when their order arrives.

Position best-selling inventory closer to demand and give the delivery experience room to work harder for your brand.

Partner with Logistra
Shipping rate & fulfilment comparisonLive quote when configured · standard estimate otherwise
Use your own shipment profile

Compare shipping from your warehouse vs Logistra fulfilment.

Compare courier availability, returned delivery estimates, and fulfilment costs for the same shipment from two dispatch locations. Logistra is not assumed to be faster or cheaper.

With verified credentials, both scenarios use the same Shiprocket serviceability account: your entered pickup PIN for the current warehouse and the configured Logistra origin PIN for Logistra. If live credentials are unavailable, the calculator uses a temporary standard estimate for testing.

Shipment details
Optional current-warehouse operating costs

Leave these blank if you only want a shipping-only comparison. Enter known figures as amounts per order unless marked monthly; no default rates are assumed.

Logistra’s origin and any approved Logistra fees are resolved on the server. They are not accepted from this form.

Commercial clarity06 / 09
Commercial clarity

Know the cost before you move your inventory.

Regional fulfilment should make commercial sense for your business. Before positioning inventory closer to customers, evaluate the complete fulfilment cost—not just the courier charge.

The actual cost depends on your products, dimensions, order profile, inventory requirements, destination mix, and selected services. Share your requirements with Logistra to discuss a suitable operating model and commercial estimate.

Commercial statusNo public rate card published

Commercials are assessed against your products, order profile, destination mix, and selected services.

Cost components to assessDiscuss the applicable scope
Cost componentWhat drives itAssessment
Receiving & handlingInbound volume, SKU count, and receiving requirements.Requirement-dependent
StorageInventory profile, space required, and time held.Requirement-dependent
Picking & packingOrder profile, item handling, packaging, and value-added work.Requirement-dependent
Outbound shippingDestination mix, parcel profile, carrier, and service level.Requirement-dependent
Returns & reverse logisticsReturns volume, inspection, restocking, and exception handling.Requirement-dependent
Inventory transferThe one-time or recurring move into the regional operation.Assess separately
Optional servicesKitting, relabelling, inserts, custom packaging, or other agreed work.Optional

A useful comparison may include current long-distance shipping, inbound transportation, receiving, storage, pick-and-pack, outbound shipping, returns, inventory transfers, and other agreed operational costs. Shorter shipping distance does not automatically guarantee a lower total cost.

Request a Fulfilment Cost Estimate
Who it is for07 / 09
Who it is for

A regional fulfilment model for the next stage of growth.

Growing D2C brands, established brands expanding into Eastern India, marketplace sellers, and regional businesses selling online can all start with a practical suitability assessment.

01

Growing D2C brands

Stop spending evenings on stock counts and packing slips. Keep your attention on the brand.

02

Marketplace sellers

Bring orders from every channel into one calm, consistent fulfilment operation.

03

Regional businesses going online

Take an established business online without building a warehouse operation from scratch.

04

Established brands expanding east

Test a regional inventory position for Eastern India without automatically building a standalone warehouse operation.

Fit for your operation

Could regional fulfilment fit your business?

Suitability depends on your products, order profile, inventory location, customer geography, and the role you want Logistra to play. A practical assessment is the right first step.

Helpful information to share
  • Product type, size, and weight
  • Approximate monthly order volume
  • Existing inventory location
  • Customer states, cities, or destination pincodes
  • Best-selling SKUs and regional demand
  • Storage, replenishment, and order-transfer requirements
Check Whether Logistra Fits Your Business
Regional serviceability08 / 09
Regional serviceability

Closer to customers in Eastern India.

Regional fulfilment works best when inventory positioning aligns with actual customer demand. Tell us where your customers are located and which products you sell, and Logistra can assess whether regional fulfilment is appropriate for your business.

Check Serviceability
Confirmed business locationPatna, Bihar, India
What to share

Target states, cities, or pincodes

Delivery coverage and timelines depend on actual facility and carrier availability. Share target states, cities, or pincodes for a serviceability discussion.

What happens next09 / 09
What happens next

A considered path from interest to operations.

The right regional model starts with your order profile and ends with an operating plan both sides understand.

  1. 01

    Understand your business

    Collect product information, order volumes, current inventory location, and customer geography.

  2. 02

    Identify suitable products

    Determine which SKUs may benefit from regional positioning based on demand and replenishment considerations.

  3. 03

    Evaluate commercials

    Review relevant storage, handling, shipping, transfer, and returns costs with the assumptions made explicit.

  4. 04

    Agree on operations

    Define inventory quantities, receiving, order handoffs, dispatch, returns, reporting, and responsibilities.

  5. 05

    Plan the inventory move

    Agree on inventory preparation, transportation, receiving, and readiness to process eligible orders.

  6. 06

    Begin and review

    Start according to the agreed plan and review actual fulfilment performance and costs.

Plan Your Regional Fulfilment
Operational transparency

A clear process before a performance promise.

Logistra’s website uses process and illustrative examples rather than unverified operating statistics. In a commercial discussion, we can review the controls, responsibilities, assumptions, and evidence relevant to your operation.

01

Receiving & SKU identification

Inbound inventory is received, counted, scanned or identified, and recorded according to the agreed process.

02

Pick, pack & dispatch handoff

Orders move through an agreed fulfilment sequence before carrier handoff and tracking.

03

Returns & exceptions

Returned or exceptional shipments are routed to the agreed inspection, restock, quarantine, or communication step.

04

Evidence before claims

Any future performance metric should include its period, sample, order profile, origin, destination, and limitations.

Specific systems, integrations, reporting, service levels, and performance metrics should be confirmed for the proposed operating model.

Questions founders ask

Clear answers before a commercial conversation.

Every regional fulfilment model depends on the products, destinations, and operating responsibilities involved. Here is the practical starting point.

Discuss your requirements
What is shared fulfilment?

Shared fulfilment is a model where multiple brands can use common fulfilment infrastructure and operational resources. Each brand’s inventory, SKUs, and orders remain identified and controlled within the agreed operating process.

Do brands share inventory?

No. Shared infrastructure does not mean combining stock. Brand inventory and orders should remain appropriately identified and controlled; the exact operating controls are agreed during assessment.

Can I use Logistra alongside my existing warehouse?

That can be assessed. Many regional models begin with selected fast-moving SKUs while a brand continues using its existing setup for other inventory or destinations.

Which products should I move to a regional facility?

Usually the discussion starts with best-selling products, regional demand, product dimensions and weight, replenishment practicality, and the cost of moving or holding inventory. Suitability is business-specific.

Which locations can Logistra currently serve?

Logistra is based in Patna, Bihar, with a focus on Eastern India. Actual serviceability and delivery timelines depend on facility and carrier availability, so share target states, cities, or pincodes for assessment.

How is fulfilment pricing determined?

Pricing depends on receiving, storage, handling, pick-and-pack, packaging, outbound shipping, returns, inventory transfers, optional services, and your order and product profile. Request a commercial estimate for your requirements.

How should I compare total fulfilment costs?

Compare current long-distance shipping with the full proposed model, including inbound transfer, receiving, storage, pick-and-pack, outbound shipping, returns, and other agreed costs. Shorter outbound distance alone is not the full calculation.

How do my orders reach Logistra?

The order handoff process should be agreed during assessment based on your channels, systems, and operating requirements. Do not assume a particular integration is available until it is confirmed.

How are returns handled?

Returns can be received, inspected, classified, restocked, repacked, quarantined, or escalated according to the agreed workflow and product requirements.

How much inventory should I position regionally?

That depends on regional demand, replenishment lead time, product profile, storage requirements, and the level of service you want to support. Logistra can assess the operating assumptions with you.

What information is required for a quotation?

Useful inputs include product type, size and weight, monthly orders, current inventory location, customer geography, best-selling SKUs, storage and replenishment needs, and any required order-transfer process.

How do I get started?

Partner with Logistra through the enquiry form. Share your business and fulfilment requirements, then discuss suitability, commercials, responsibilities, inventory planning, and the first operating step.

Make distance work less hard

Don't make distance
your customer's problem.

Keep your best-selling products where your customers are. Deliver faster. Improve customer experience. Protect your margins.

Partner with Logistra